The US premier intelligence agency is looking to showcase “a softer side” via social media.
In the bowels of its Langley headquarters, a fluorescent-lit, mundane office space houses a team of about a dozen people engaged in what is perhaps the Central Intelligence Agency’s least covert mission: to make American citizens “like” the agency on social media.
An edict is posted to the wall: “Every time you make a typo….the errorists win.”
The United State’s premier intelligence agency has slowly ramped up its social media presence since joining Facebook and Twitter in 2014, creating one of the federal government’s quirkiest, creative, and controversial PR campaigns.
The aim: to dispel some of the negative press and conspiracy theories that have dogged the agency over the years by showing the public that CIA staffers are just like us.